During the summer months, private event bookings tend to slow down — meaning that managers and operators should seize the opportunity to revamp their marketing efforts and attract new private party guests. And, if you take reservations, you can get a full house throughout the evening but avoid an unexpected rush. While some operational challenges can be identified by chatting with your team members, underlying issues are best discovered by diving into the data and analytics from your restaurant point of sale system. Halloween is funny holiday! We guarantee to drive new customers to your restaurant. Automated Bar Promotion Ideas Night by Night. You’ll essentially be … Bundle a mid-priced item with other offerings that usually seem out of reach (like a bundled deal of pasta dinner for two for a certain price, including a higher priced wine), or offer a fixed-price menu with one or two extras that someone usually wouldn’t buy, add up what the fixed-price menu would cost full-price, and discount it by 10-20%. Advertise like a pro! SMS advertising is incredibly effective because, while emails can sit unopened in an inbox for hours—or worse, sent directly to the trash or spam folder—90% of SMS advertising is read within just three minutes of being sent. The best way to tailor promotions to your business is to write down your top 5-10 business challenges, and then write down the top 5-10 things that motivate your customers. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these events have been used to entice customers through venue doors for years. You’ll essentially be riding off the coattails of that event’s marketing. Set up an automate… Also, it’s extremely helpful to get your guests to opt in easily with the use of restaurant loyalty technology. Put these 100 promotional ideas for events into action to start seeing results. Get a Special Menu Item. Hosting a fundraiser is a great way to get involved with the community. Have listeners post pictures on your social media pages using a hashtag specific to the promotion. This isn’t technically your own promotional event, but it does promote your café, bar, or restaurant through increased exposure to new people. Market your business at festivals and other summer events. Restaurant promotions exist to help restaurants overcome challenges unique to their business. Examples: Discount salty pretzels that’ll lead someone to buy beers, or offer a free first domestic beer that could lead to the person drinking or buying more. Tweak the colors to match your restaurant's brand. Korea to hold promotional events of halal restaurants . Subscribe now to get unlimited access to the best stories for free. Use the big running events in your area as a tie-in promotion offering free pasta dishes for those running the day before the race. A 34’ truck dubbed “Jack’s Munchie Mobile” was created with all the kitchen equipment available at their restaurants. March Madness is a huge opportunity for bars and restaurants to seize every year. Barrows, Inc. Advertising & Public Relations, where he does a lot of marketing and advertising promotional work with car dealerships. Just be sure to promote your event ahead of time because many people like to make holiday plans in advance. Lastly, as we all know, it's important to know the margins of every menu item – both food and beverage. Use these promotion ideas from real restaurants to inspire your marketing activities. Don't worry: we've got a list of 10 ways to run restaurant promotions that can increase your sales and boost your profits. This helps drive business and generates awareness of your restaurant to a much larger audience made up of all the people attending the larger event. Yawn. 5 Festive Restaurant Christmas Promotion Ideas Most businesses get a bump around the holidays , especially as we get closer and closer to Christmas. Robert Hale is the Director of Marketing, Demand Generation at Toast. The restaurant was part of a recent promotion to drum up business in Black-owned restaurants in Shaw. If you’re interested in learning more about why promotional products work, this one is for you! Of course, your first priority is to throw an event that people want to go to and that fills up your venue. 3. Promotional, Marketing & Events Calendar. However, it's more important to thoroughly understand your margins so you not only know how much you can discount, but so that you can make more informed purchasing decisions and identify ways to make your inventory go farther. Use this infographic to guide your initial response. Yes, I’d like a demo of Toast, a restaurant technology platform. Many special restaurant promotions capitalize on holidays and other special events. Send Targeted Promotional SMS and Emails. Five Golden Events. But you need to advertise that, don’t you? 30 Text Message Examples for SMS Promotions. Or put a clue for a cryptic question on your Facebook page. (Zeina Mohammed/The Wash) Shaw. Generally speaking, it's best to promote offerings with high profit margins as a lead into the rest of your menu. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. Many bars and restaurants build their football promotions around contests. Robert Barrows runs R.M. This percentage is enough to attract the targeted group of customers and make you a profit. Plan a promotion around a big event nearby, like a local sporting event, concert, or festival. Whatever event you choose to throw, just make sure it’s impossible for punters not to post about it on social media! He enjoys sailing and traveling to new locations to explore local food scenes – whatever it has to offer. Updated : 2019-08-28 19:02. March Madness is upon us, and for restaurant and bar owners it can be a big win for profits. Each flyer is designed by a professional graphic artist. What motivates your customers: having an experience, trying new foods, or saving money, or something else? According to recent studies: 49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis ().Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention ().For every $1 you spend on email marketing, you can expect an average return of $44 (). Private events are a great way for restaurants to add additional revenue while creating memorable experiences for diners. 5 min read. Host replays of classic games during slow periods when local teams aren’t competing. At these events, attendees have the chance to try new menu items, sample wine, and gain some valuable information in the process. Before you do anything else, make sure your basics are covered. March Madness is a huge opportunity for bars and restaurants to seize every year. TrAvid helps you create promotional events for your restaurant. This helps you think up creative bundles of offerings that, together, give you the profit margin you’d like to get. Who they are: Wave Asian Bistro & Sushi in Mount Dora, FL What they’re doing: Aside from sharing high-quality photos of their deliciously prepared dishes, Wave also regularly shares behind the scenes videos and photos from what goes on in the kitchen. While we don’t take ourselves too seriously, this is a pretty serious business. Then, connect the dots. Plus, delaying the giveaway rewards fans … This helps drive business and generates awareness of your restaurant to a much larger audience made up of all the people attending the larger event. You can also add photos of your latest offerings then sharpen them by adjusting the brightness and contrast. Original reporting and compelling writing on local news, restaurants, arts and culture have made Miami New Times a vital resource for readers who want to understand and engage with their community. Let everyone at the promotional event know about the hashtag and get them to use it. Examples: Get people in on slow nights like Tuesday or Wednesday with drink specials or trivia or music events, offer discounts that start at 4pm and end by 5:30, or try out a late night menu. Yes, I'd like a demo of Toast is required, How to Create Your Restaurant Marketing Budget, How to Turn Your Menu Into a Marketing Tool, Why Your Restaurant Needs An Integrated Guest CRM System, sharing, linking, and tagging you in content. Create promotional items that customers won't be able to resist. Original reporting and compelling writing on local news, restaurants, arts and culture have made Miami New Times a vital resource for readers who … Why not take advantage of all the summer events happening locally? An example of a cross-promotion for your restaurant is to team up with your local florist and offer roses with their details to your diners. Marketing initiatives that exist to drive press can sometimes be more impactful for a business than revenue-focused promotions. Charity Events. The site’s new emphasis on visual content makes it much easier … As you browse this marketing events calendar list, look for ideas that fit with your particular business. Think about it: a revenue-oriented promotion where guests are given a discount on a menu item or their check during a given time frame will only have an impact on your business as long as the promotion is live. 1. Today. With a marketing strategy, you can make sure your place is the go-to destination for Halloween restaurant promotions. Your football promotions shouldn’t distract from on-field action and commercials! Promotional events can help elevate your business above your competition. For example, Mothers' Day, New Year’s Eve, and Valentine’s Day are each busy days in for the restaurant industry. two guests, but will only pay one. There are dozens of awareness causes and observance days throughout each month of the year that are restaurant-friendly. Athletes strive to set new records of performance, so try these promotional ideas to set records of your own: Name drinks and beverages after athletes. The thinking here is that someone will come in for the heavily discounted item, but end up purchasing a variety of other items before paying their bill. Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Don’t be afraid to let the world (or at least your local area) know about the good deeds you are doing. 11 Social Media Marketing Tips for Restaurants 1. Hosting a charity event is a win-win for restaurants. In this blog I will write about some tried and, what is more important, effective ways how you can promote your restaurant business and increase profit. Capitalizing on community events is one Halloween marketing idea that requires only a light lift on your end. Your party, themed night, holiday extravaganza, or whatever other event you decide to host, is the ultimate in user generated content. People posting pictures on social media of themselves having the time of their life at your venue? Take advantage of upcoming days and use this holiday to promote your restaurant or bar. It’s crucial you continue promoting the event throughout its duration if you want to maintain buzz. For example, Mothers' Day, New Year’s Eve, and Valentine’s Day are each busy days in for the restaurant industry. It’s always fun to run a promotion alongside a big holiday – pumpkin spiced lattes at Halloween, free glasses of champagne at Valentine’s Day… It’s also fun if you can foster a sense of community or camaraderie along with it. Promotions that address a community challenge or point of excitement are always a helpful way to generate business. Check Out Coupons.com Coupon Codes and Special Offers At Coupons.com, we offer handpicked product deals, printable coupons, and promo codes from over 20,000 merchants, including Macy's, Amazon.com, Best Buy, Travelocity, and thousands of other popular brands! Before we dive into specific restaurant promotion ideas, it’s important to call out that no promotion is successful without first identifying, analyzing, and understanding your existing customers and your target customers. Let’s take a look at some ideas. By Bahk Eun-ji Examples: Halloween costume contests where top costumes get giveaways or gifts, a different offering for each of the twelve days of Christmas, or a Mother’s Day trivia event. Examples: a reduced-price set menu that includes an appetizer, main, desert and bottle of wine, or a set menu for the lunch rush hour. How they were used: These weight-shaped discs were handed out at dog parks in Australia. These gold-generating events might include: Hosting a … Whatever promo event you run, you want it splashed all over social media. Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Use these ideas for to promote your business through your marketing and blog activities. Creative Halloween promotion ideas for restaurants and bars that can be realized in 7 days. Your promotional ideas, material and tactics will need to change to suit your objective. You know your bar and your customers best, so you will have many ideas for nightly specials, promotions, and events. Focus on creating food and drink specials that will appeal to smaller groups of customers and will draw them into your bar. There is still a place for traditional restaurant promotions in the digital age as long as you find your restaurant’s ideal balance. Just so you know, we’ll handle your info according to our privacy statement. Give bonus points for teams whose picture (hashtagged with your hashtag) gets the most likes by the final round. You provide the space for the fundraiser while helping raise money for the charity and making some money for your restaurant, too. 9. With anticipated crowds of customers all wanting to dine at roughly the same time, restaurants need to be even more organized than normal. The idea: Customers receive avoucher for 25% off their bill when dining on a Tuesday How it works: The Bank of Billy voucher is available to download from the pub’s website and can be used by both individuals and groups during both lunchtime and evening services. Use a restaurant advertising leaflet to do that. Try to come up with at least five special holiday events in December. Best of all, there is NO COST to join. How to Use LinkedIn For Restaurants. March Marketing and Promotion Ideas. This way, you won't be caught without a promotion idea for Mother's Day, or the Superbowl, or the holiday season. Almost every day of the year offers a unique opportunity for businesses and nonprofit organizations to tie in advertising or promotion. Promotional events fail to boost business for Black-owned Shaw restaurants. Pictures are very engaging and are likely to be widely shared. Try connecting with a local reporter and coordinating a few press opportunities over the course of the quarter to give your business a boost periodically throughout the year. These promotions are often called the “get them in the doors,” because they're used to get someone in to make their first purchase, and pushes them to buy more. In order to stimulate your potential customers, you must provide a discount of 20%. Pick your favorite holidays and think of how your customers would want to celebrate them. This is great cross-promotion on their social media pages as well. Put a twist on events and holidays. -- You can organize a kind of happy hour where food is 2 by one, i.e. So, you want them out of the ordinary, doing something fun, unusual, or funny that they’ll want to share with the world. Choose from thousands of free and premium elements like stock images, illustrations, and shapes. As your partner in profit, we want to see your restaurant succeed. These are just a few restaurant promotions ideas to get foot traffic to your restaurant. The big day is here and your event marketing has worked – you’ve got a venue full of eager attendees, but your work doesn’t stop here. Figure out the answers to these questions and you'll have a much easier time coming up with restaurant promotion ideas that spur repeat visits. Families? Use this infographic to guide your initial response. Download your personal restaurant marketing plan template to plan your promotion ideas on a calendar. Your promotional event’s creative theme and the fact that you’re holding an event set your business apart from your competitors, who may publicize a company only by doing the usual press release. First Day of Spring Examples: For a coffee shop, offer guests to buy nine coffees and get one free, or for a pub or bar you can tell customers to try every beer on your list and get 10% off beers for the year. Offer your guests an incentive to keep coming back. When you host a charitable event, your efforts will be commended; not only by your existing customers, but also by those who have never visited your establishment before. Run pay-per-view sporting events (you can even charge extra for people to watch). By stage, we just mean a little floor space in your venue to launch one of these performance-based bar and restaurant promotion ideas and events. Planning of your restaurant promotion ideas may take some time, but trust me the work will certainly pay off. Any number of creative ideas from this list or from your own brain can be put into motion so much easier with a blog on your restaurant’s website.Heck, you could even be funny with this and keep or add the default, initial post headline, “Hello world!” as your entry into blogging. 15. That’s social media marketing gold. Allowing local organizations to use your space taps into their network and – bonus – they’ll do all the promoting for you. Original reporting and compelling writing on local news, restaurants, arts and culture have made Denver Westword a vital resource for readers who want to understand and engage with their community. Join the fun. Example: Chick-Fil-A recently offered the first 100 people that order at a new location free food for a year. Frasca Food and Wine, the Silver Grill Cafe, Alpino Vino and the recently-closed 20th Street Cafe get attention from Esquire and the New York Times. In this type of promotion, if a customer buys a certain quantity of an item you sell, they become eligible for a discount or free product. See above. However, to run a successful promotion, you’ll need to research your customers’ preferences, offer discounts to promote early bookings, decorate your restaurant in a timely manner, promote your events through multiple marketing channels and prepare your staff to deal with increased business, extended working hours, suggestive selling and meeting high standards of customer service. Nobody wants to attend boring events. In this article, we will explore the main reason for promoting a special event for Valentine’s Day is simple: profit. Whether it’s a wine-and-cheese night, a chocolate appreciation session, a gin tasting, or anything in between, gather other local businesses together to show off your wares together. Any number of creative ideas from this list or from your own brain can be put into motion so much easier with a blog on your restaurant’s website.Heck, you could even be funny with this and keep or add the default, initial post headline, “Hello world!” as your entry into blogging. Is there a section of your menu that isn’t getting any love, or a time of day where your staff are idle? Provide offers, content, and events based on monthly observances. -- In my country some restaurants negotiate with local radio stations and give gift vouchers for free lunches. Another surefire strategy is to heavily discount a section of your menu that’s filled with items that aren’t typically eaten by themselves – like sides, snacks, and soups. People are just starting their work week and are probably not focused on going out to a bar, yet many people like to connect with friends after a hectic weekend or meet up with business associates to talk about a new idea or strategy. Holiday promotion ideas that reward the host for selecting your bar or restaurant are a sure bet. Whether you're looking to save on your next pair of shoes, electronics, or luxurious (yet … Offer online reservations — If you currently don't offer a way for customers to book reservations online, you should consider signing … Holidays can be very lucrative for restaurants. Whether it’s black tie, cocktail, formal – anything where people dress up and look their best – they will want to share pictures of themselves dressed to the nines. You can also offer, for example, two pasta meals for the price of one, which is a very useful way for attracting new customers. For busy owners squeezed for time, LinkedIn for restaurants is a powerful way to grow a network and share expertise without attending a ton of networking events. Allow a Charity to Use Your Venue for Their Own Fundraiser. During the summer months, private event bookings tend to slow down — meaning that managers and operators should seize the opportunity to revamp their marketing efforts and attract new private party guests. September 29, 2020. The event itself makes the usual positive impact on the people who are there – increased patronage, good branding, encouraging repeat customers – but it also now has a ripple effect on social media on the people who weren’t there. Call us today, book an online meeting, or send us a message. 1SHARES When it comes to embracing the potential of social media marketing, no other industry has quite captured it like the restaurant industry. With the popularity of food trucks on the rise, Jack in the Box wanted to think outside their brick and mortal business model. It also does wonders for your image as everyone will appreciate how generous you are. Businesses of, You have to be creative to get ahead in the restaurant game. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these events have been used to entice customers through venue doors for years. Start a blog on your restaurant’s website. “Promotions? Plan a promotion around a big event nearby, like a local sporting event, concert, or festival. Try things like a red carpet, a photo booth, photo props, or a red carpet style backdrop. The mobilized restaurant has attended over 100 events in Southern California. Have a door prize or a raffle which people can win by checking in at your venue. For a chance to win, have your listeners take pictures of themselves wearing a crazy hat, participating in a sporting event or doing something related to a charity. That makes SMS advertising the most effective marketing … Guests will love looking through them, liking, sharing, and commenting. Here’s a how-to on getting started promoting at fairs and other summer events. 5. But press has much greater longevity, and may even encourage traffic to your restaurant weeks or months from the original publish date, depending on when someone comes across the coverage. We’re sharing the most creative, effective, kick-ass insights from industry heroes taking on their restaurants’ greatest challenges. These are the places they'll find out more about similar events going on at your restaurant in the future, so it makes contextual sense, too. Last but not least, your holiday promotion ideas need to … Many restaurants take a more elaborate approach by offering special menus, decorations and cross-promotions with florists, musicians, jewelers and fortune-tellers. Private events are a great way for restaurants to add additional revenue while creating memorable experiences for diners. The other day, I received an invitation to one of my favorite local restaurants, which hosts monthly wine dinners throughout the spring and summer months. Here are 100 event promotion ideas event planners use. It is very important to use all opportunities, as well as tips for restaurant holidays promotion, which are available to entice people from their homes and brought them with celebration spirit right to your restaurant. Restaurants that offer farm-to-table options and that source many menu items locally include Farmhouse in Chicago and Redbird in Montana. Posted : 2019-08-28 18:53. Here Are 5 Halloween Restaurant Ideas 1. Find out more http://travid.info/tour The Social Savior® offers social media marketing services for businesses that want to get more customers. Now. 1. Bringing in a celebrity (local or big-time, depending on your budget) can be expensive, but we’ve seen success in enticing them in by donating a certain portion of the day’s proceeds to a charity of their choosing. These are the places they'll find out more about similar events going on at your restaurant in the future, so it makes contextual sense, too. For him and his clients, putting a fun twist on events and holidays has proven to … Run any type of promotions during slow times to try and get more customers in when your restaurant is near-empty and staff is under-utilized. Anything that requires punters to get online and spread your word is great. Dubai Restaurant deals and promotions. Before we get started, I know what you're thinking. Download. The best marketing initiatives are planned and prepared in advance — that's where a marketing plan comes in. Set up discounts on those foods that aren’t moving, and try a happy hour during off-peak times. Run the contest and announce the winners AFTER the game. Upload your café's logo. Higher traffic requires more staff. This bar promotion idea will require you to invest a little in the security though, as people can get too excited so we suggest putting a cap on how long a game will be played. Open Mic Night: DJs Everyone wants to be a DJ, so let them! Whether your business is directly related to any of the themes of March doesn’t matter—with a little creativity you can come up with a relevant and appealing promotion for any audience. Iams raised the woof with creative promo items in the shape of barbell weights.The design was meant to show how their pet food is “stronger” than other pet food brands, which is apparently true since the brand remains out of the doghouse with an estimated net worth of about $3.8 billion. Getting a big name in the door not only gets people into the restaurant, but combining this effort with charity allows you to show your community that you care about a good cause. For example, you could just give away free fries to all customers for a short timeframe, but it might be more fruitful to offer free fries when they buy a milkshake. Network, network, network. It needn’t necessarily even be branded (although if it is that’s extra exposure for your business), but providing a fun backdrop for photos encourages people to take and upload photos. This not only got people into their store early, but had a huge press impact and resulted in the opening turning more into a party. Text Message Marketing Examples. A stadium? Now, in the age of social media, the promotional effects of special events can be two-fold. This is because the brand awareness they generate extends far beyond the dollars and cents attributed to one promotional campaign. There are opportunities to build a business network by attending events in even the smallest town. Social media is a great way to promote your Monday specials. They rarely work the way I’d like, and that time I tried Groupon it really ate into my bottom line.". October 22, 2020. 20 Creative Event Promotion Ideas. Many special restaurant promotions capitalize on holidays and other special events. Offer Tickets with a Purchase. There’s a huge variety of promotional event ideas for restaurants, bars, and cafes. – they ’ ll do all the summer events and templates to help you run a great promotional ideas..., book an online meeting, or send us a message an ideal month to promote your specials... Least, your holiday promotion ideas may take some time, restaurants need to advertise,. A bump around the holidays, especially as we get closer and closer to Christmas up at... To see your restaurant targeted group of customers all wanting to dine at roughly same... The radios make contests among his listeners and give the gift vouchers by... Be … promotional events for your Small business opt in easily with the use of marketing! Been used to entice customers through venue doors for years he does a of! Are a sure bet happens all the promoting for you dozens of awareness and! Games during slow times to try and get them to use your space taps into their network –. 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